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Let award-winning makeup artist Natalie Setareh teach you how!


Unleash Your Inner Beauty

Finally a book that teaches you how to wear makeup 

Inside the book 

Why This makeup book?

There are no sponsorships or affiliate links in this book. You deserve to find the perfect makeup and skin care products for your skin and your and budget... without wondering if there's an ulterior motive behind the recommendations.

Spend your money wisely

In this book, you'll learn how to play up your best features by uncovering which techniques and products compliment your specific skin tone, skin type, face shape, lifestyle, and more.

more than cookie-cutter tips

By learning the "why" and "how-to" of makeup and skincare products and application, you'll discover your own signature look... not someone else's. 

You Are your OWN makeup artist

natalie supplies you with knowledge and confidence to approach and apply make up in your own way, in your own style and to match your own lifestyle.



You don't want to watch more "experts" telling you what to buy just so they can get a small kickback from a brand. You want to discover the products and techniques that really work for YOU.

Everything in the book is 100% unbiased and un-sponsored advice. It was all written with your best interests in mind.

It’s time for you to confidently become your own makeup artist and unleash your inner beauty! Whether you want to wear a little bit or a full face, you deserve to know how to buy and wear makeup. Period.

Are you tired of information overload when it comes to makeup?

You are not alone!

This beautiful 113 page, magazine-style, full-color book is written in gender neutral, multigenerational, and inclusive easy-to-read language, 

MAKEUP isn't rocket science

meet the author, natalie

I believe that...

Makeup does so much more than just add a bit of color to your face.

Wanting to feel beautiful isn't selfish, it's human nature!

With practice and knowledge, we can all become confident in our makeup game!

When I first started my makeup artistry business in California in 2014, long before I a consistent client bookings, a dear friend of mine suggested I blog and make a video makeup tutorial!

I had never watched or seen a "makeup tutorial" video up until this point. I simply put my laptop in front of our huge natural light windows and went through my daily makeup routine without any edits, music, anything! This is still embarrassingly and admittedly on my YouTube channel).

I quickly realized there's NO way how to show anyone how to do makeup online without lots of fancy studio lights and using quite a bit more product than you would normally. 

keep reading

But I realized I was up against something way, way larger than me. For the many years I was "out" of the makeup scene, influencers with millions of views, subscribers, and likes had started shaping the beauty and makeup industry.

There was no way a little budding makeup artist like myself could compete.

So to be perfectly honest, I kept in my lane. I kept perfecting my craft, growing confidence in myself as an artist, and waited for the next booking to hit my inbox. I moved twice, once internationally and even welcomed our second kiddo into this world during this time of transition and finding my corner in the beauty industry

After my daughter was born, and I had re-established for the third time my business here in Germany, I took some time to reflect on all the testimonials and reviews I had received from clients.

There was one common theme...


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Almost every single review and/or testimonial I had received from past clients mentioned something about having "learned so much" or feeling so more "confident in knowing that less makeup really is more."

See, being a makeup artist can be pretty intimidating! When I'm working inches from faces, the only way I know how to break the awkwardness is to explain what and why I'm doing what I'm doing. I didn't even realize that most of the things I was explaining (which was old hat to me), was completely new to them!

The joy and surprise so many of my clients feel when I tell them they didn't need concealer simply made me feel great and also made me realize, "they have no idea!"

So I began really marketing my private lessons (which were by request up until this point) and focusing on makeup education... 

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Needless to say, I almost had as many private lessons in 2017 and 2018 as I did clients, and that's saying something!

People wanted to learn makeup! 

So, the little workbook I drafted up for my early private lesson clients had grown, evolved, and eventually turned into the framework for my first makeup workshop, Makeup Reset! I was so excited!

After the successful first beta-workshop and a mini-one for a local community group, I really believed makeup workshops were the way to go!

But there was a problem, time! The logistics and costs involved in organizing, marketing, and hosting makeup workshops was simply not sustainable in 2017! After all, I was juggling client work and tending to the needs of my two small kiddos and husband, I was on the verge of burn out!

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So I tabled the Makeup Reset Workshop series along with the amazing workbook I had written. I kept quiet about workshops for nearly a year, focusing back on private lessons and delivering world-class makeup services to my clients. I felt really defeated in my idea...

On the verge of burnout and almost feeling like a failure, I realized I couldn't keep running my business alone. I needed help.

[cue entrance of Kari Perlewitz

I hired Kari in early 2018 to help me clean up the copy on my {then broken and ugly} website, edit and format blog posts (which are free for you), do some basic graphic design, and other odd jobs.

One of the tasks I gave her was to  to turn the Makeup Reset workbook into an e-book, without really giving much thought to it. Maybe I could sell it as a digital download or offer it at my future workshops or as an add-on to private lessons. No real plans. When I saw the first draft...

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Well, it was nothing sort of amazing! It was in her first mockup when I saw the real potential -- a bonafide book full of real-life makeup advice and instruction, custom albeit make-shift graphics, and my heart to serve the reader in a meaningful, non-superficial, non-salesy way when it came to makeup. I couldn't believe the work she had done! It was incredible!!

There was one problem though... the book had brand had evolved, and it turned into this massive task that neither of us had the emotional fortitude to really tackle until.

Still on the verge of burn out and perhaps even a slight business depression... I signed up for my first-ever business retreat, the Mastermind Retreat in February 2019. 

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I honestly didn't know what to expect... normally makeup artists don't attend business retreats... but I guess you can say I'm not your typical makeup artist. So I went...

And a group of phenomenally talented, successful, and inspiring women assured me that I was born to write this book!

That the world, their clients, their sisters, their friends, needed to read this book... and that yes, I was worthy enough to write it! That I didn't need to "sit" on it any longer. They could feel the passion flowing through my veins.

So I left the retreat so empowered and excited for my future. I had clarity in how I wanted to serve my clients and audience in a better way. 

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I hired my new friend from the retreat and a freakishly talented designer, Kristin of KE Design Studio, forwarded her Kari's draft, and here you have it. Years of content that I had been squirreling away for my private lesson clients and workshop attendees in one, cohesive place.

I wrote this book because I was tired of my client's being mislead by the beauty industry into believing lies about needing to buy this or that with promises that cannot be kept.

I wrote this because makeup has changed my life. It's not about wearing makeup everyday, and it's not even about wearing a lot of makeup in general.

It's about knowing how to wear makeup for the moments in life that matter.

Those moments when your inner confidence matches your outer confidence. 

And now you are ready to Be Your Own Makeup Artist & Unleash Your Inner Beauty! Are you ready?


get your copy today!

The story behind be your own makeup artist! 

what readers are saying

Check out the stories of some of our amazing Be Your Own Makeup Artist readers!

Susan, Director of Sales, Pepsi Co Washington D.C.

Natalie is the real deal when it comes to talking to the normal person (you & me) about makeup. I'm not hitting the runway any day I walk out my door, but what I do want is to look (and more importantly feel) my best. This book will teach you how to wear makeup that fits your lifestyle, personality and face by giving you steps/tricks and advise to help you find what works for you!

Jenelle Botts, Photographer Wiesbaden

I was able to apply techniques from her book right away - without having to run out and buy more things. In fact, she never asks you to buy anything in this book. All she does is supply you with knowledge and confidence to approach and apply make up in your own way, in your own style and to match your own lifestyle.

Natasha B., Biologist London

I really wish I would've had this when I was younger - it could have avoided many bad makeup photos! Also, it reminded me of reading the cosmetics section of Marie Claire or Cosmo!"



paperback book


Hardcover book

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Be Your Own Makeup Artist Hardcover

This gorgeous, case wrapped hardcover book will withstand the tests of time and may be passed on for generations. The cover finish has a velvety matte finish.

The BYOMUA hardcover version is beautiful enough to be displayed on your coffee table or makeup vanity but has also been designed for use and reference.

This book measures 8.5" x11" and book includes 113 pages printed in premium color, coated white 80# paper. 


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Be Your Own Makeup Artist Paperback

This gorgeous, paperback book feels in the hand like a luxury magazine, which both enjoyable to hold and flip through as well as luxurious in the hands. The paperback version is extremely durable and well-assembled.

The cover has a velvety matte finish and includes 113 pages printed in premium color, coated white 80# paper.

The BYOMUA paperback version is beautiful enough to be displayed on your coffee table or makeup vanity but has also been designed for use and reference.

This book measures 8.5" x 11".


< view hardcover

Be Your Own Makeup Artist is also available with the following retailers:

Not sure the book is right for you?

Makeup can seem a little bit overwhelming.

I get it.

That's why I want to offer you an exclusive sneak peak at the content and value you will find in this book, in the form of an easily digestible, totally free guide called Makeup For Beginners!


Enter your email to get your free guide here!

BYOMUA is the perfect BOOK CLUB book

Get The Free Book Club Discussion Guide! 

Be Your Own Makeup Artist is the perfect choice for your next book club meeting! Learn to wear makeup and have a great time connecting with new and old friends alike.

Small groups around the world are meeting in the spirit of community and learning together, celebrating everyone's unique beauty, and discussing techniques and trends that are so fun to talk about.

Click the button below to download our free 10 page book club discussion guide!

get the book club guide!

P.S. Contact us to discuss special pricing if you are interested in purchasing Be Your Own Makeup Artist for your book club group!


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